Outdoor Advertising

Kam: Okay, the purpose of our meeting today is to listen to some ideas for our new Advertising campaign. Gina, Take it away.

Gina: Thanks, Kam. I’m going to talk today about Outdoor advertising. I know that it’s a new area for us and it hasn’t been On our radar in the past, but I know it’ll work well for our new campaign.

Kam: Can we Talk specifics?

Gina: Sure. There are several types of outdoor advertising. One is the Billboard, both the traditional kind and the Digital ones. Advertising on ones in High-traffic areas will give us a lot of Exposure. To get even more exposure all over town, we can use Mobile advertising.

Kam: You mean advertise on buses?

Gina: Yes, more and more, products are being advertised on buses and cars. These Wraps can also be put on the side of buildings and other Structures. There really are a lot of outdoor advertising options, from Bench ads to Skywriting.

Kam: That’s all very interesting, but which of these methods do you recommend?

Gina: I think we should use all of them – Blanket the city with our new ads.

Kam: All of them?

Gina: Yes, all of them. You know what they say: “Go big or go home.”


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