Will the 11-year-old «I’m Lovin’ It» jingle-an earworm if ever there was one-soon be just a memory? After all, McDonald’s recently hired ad agency Leo Burnett to refresh its image. And Marlena Peleo-Lazar, the campaign’s architect, left McD’s in September. No matter what happens, the campaign has already made marketing history.
Before «I’m Lovin’ It,» No McDonald’s ad campaign had lasted longer than four years. The prior longevity champs were «McDonald’s is your kind of place» (1967 to 1971) and «It’s a good time for the great taste of McDonald’s» (1984 to 1988). Though the cheeseburger may be an American invention, «I’m Lovin’ It» is not. Developed by the German agency Heye & Partner, the campaign actually Premiered in Munich as «Ich Liebe Es.» The first worldwide McDonald’s campaign, it has appeared in 120 countries in more than 20 languages, though to varying effect (Azerbaijan’s «Bax, Budur Sevdiyim» translates to «See, this is the love.») McDonald’s paid Justin Timberlake an estimated $6 million to sing the inescapable «ba-da-ba-ba-bah» jingle in the first U. S. «I’m Lovin’ It» TV spots in 2003. Pharrell Williams produced a three-track «I’m Lovin’ It» E. P.-complete with an instrumental version-in November 2003. It topped the charts in Belgium.
Stereotypes topic.
Higher education in uk.
Related topics:
- Перевод слова agencyAgency — агентство Перевод слова News agency — информационное агентство travel agency — бюро путешествий placement agency — агентство по найму An Agency is managing the let. Агентство управляет сдачей помещений внаем. Environmental Protection Agency Управление по охране окружающей среды (в США) The Agency is answerable to the governor. Агентство отвечает перед губернатором....
- Перевод слова campaignCampaign — кампания Перевод слова Propaganda campaign — пропагандистская кампания campaign for equal rights — кампания по борьбе за равноправие campaign to curb alcoholism — кампания по борьбе с алкоголизмом advertising campaign — рекламная кампания A Campaign targets under-35s. Кампания направлена на людей младше 35 лет. You will Campaign in the Sudan. Вы примете участие ... Читать далее...
- Working in a Dead End JobAgency employee: Tell me why you’d like to sign up with our Employment agency. Kurt: Well, right now I’m working in a Dead end job. There are no opportunities for Advancement. I’m already at the top of the Pay scale, so there’s no chance of another Pay raise. Agency employee: Okay, I’d like to find ... Читать далее...
- Перевод слова memoryMemory — память Перевод слова Chased on her memory — запечатлевшийся в ее памяти memory cleaning — очистка памяти irretention of memory — слабая память lapse of memory — провал памяти He has a long Memory. У него хорошая память. A word rings in my Memory. Мне все вспоминается одно слово. Alice’s Memory will live ... Читать далее...
- Applying for Unemployment BenefitsAgency Employee: Hello, state Unemployment agency. George: Hello, I’d like to apply for Unemployment benefits. Agency Employee: Okay, give me your address and I’ll send you an application. George: How much can I get? Agency Employee: That depends. Your benefits are Calculated based on your Quarterly earnings. You were Laid off from your job? George: ... Читать далее...
- Singing Christmas CarolsAndrea: What are you doing? Stephanie: I’m coming up with a list of Christmas carols to sing when we go Caroling. Andrea: Can I come? Stephanie: Uh, I don’t think… Andrea: What? You don’t think I can Sing in tune? Stephanie: No, it’s not that… Andrea: You think I’m going to forget the Lyrics? Stephanie: ... Читать далее...
- Two men were boasting to each otherTwo men were boasting to each other about their old army days. «Why, my outfit was so well drilled,» declared one, «that when they presented arms all you could hear was slap, slap, click.» «Very good,» conceded the other, «but when my company presented arms you’d just hear slap, slap, jingle.» «What was the jingle?» ... Читать далее...
- Значение идиомы hired man[hired man] {n. phr.} A man employed to do jobs every day about ahouse or farm. The hired man was sick, and a lot of the dailychores were not done....
- SunChips’ New 100% Compostable Bag Is Hilariously, Ear-Damagingly LoudThere’s one kinda big problem with SunChips’ new 100% compostable bag: It’s noisy as Hell. An Air Force pilot says it’s louder than the cockpit of his jet, and this video test pegs it at a potentially damaging 95 decibels. Yes, this bag of chips crinkles up to 95 decibels, about five dB higher than ... Читать далее...
- Значение идиомы in memory of[in memory of] {prep.} As something that makes people remember ; as a reminder of; as a memorial to. The buildingwas named Ford Hall in memory of a man named James Ford. Manyspecial ceremonies are in memory of famous men....
- Значение идиомы whispering campaign[whispering campaign] {n.} The spreading of false rumors, or sayingbad things, about a person or group, especially in politics or publiclife. A bad man has started a whispering campaign against themayor, saying that he isn’t honest....
- A man decided to have a face liftA man decided to have a face lift for his birthday. He spends $5,000 and feels really great about the result. On his way home he stops at a newsstand and buys a paper. Before leaving he says to the sales clerk, «I hope you don’t mind me asking, but how old do you think ... Читать далее...
- Перевод слова beyondBeyond — далеко, за переделами, вне, выше Перевод слова Beyond the river — за рекой beyond the appointed hour — позже назначенного часа it is beyond me — это выше моего понимания Tom is far Beyond his brother in physics. Том знает физику гораздо лучше, чем его брат. The town centre had changed Beyond all ... Читать далее...
- РекламаAdvertisement — реклама Advertising agency — рекламное агентство Benefit — выгода, польза, прибыль Billboard — билборд, рекламный щит Campaign — кампания Circulation — тираж Commercial — реклама Coupon — купон, талон Direct mail — реклама, рассылаемая по почте Double-page spread — реклама в газете большого размера, напечатанная на обе страницы Eye-catcher — нечто, бросающееся в ... Читать далее...
- Перевод идиомы if memory serves / if my memory serves me right, значение выражения и пример использованияИдиома: if memory serves / if my memory serves me right Перевод: если мне не изменяет память, если я правильно помню Пример: I think he was called Brian, if my memory serves me right. Кажется, его звали Брайан, если мне не изменяет память....
- Listening to a Political SpeechKylie: Can you understand a word he’s saying? Ramis: I doubt if anyone can. He’s Talking out of both sides of his mouth. First he says he’s Fighting for the little guy, and then he says he’s a Champion for businesses. Kylie: I thought he’d be different, but he’s just like any other Politician. Ramis: ... Читать далее...
- Перевод идиомы know something from memory, значение выражения и пример использованияИдиома: know something from memory Перевод: знать что-либо по памяти Пример: I know most of the telephone numbers from memory. Я знаю большинство телефонных номеров по памяти....
- Значение идиомы blot out[blot out] {v. phr.} 1. To obstruct; cover; obscure. The high-rise building in front of our apartment house blots out the view of the ocean. 2. To wipe out of one’s memory. Jane can’t remember the details when she was attacked in the streets; she blotted it out of her memory....
- Collecting DebtKen: Look at this list of customers who still Owe us money. How is this business supposed to survive if we keep Extending credit? Marjorie: We started doing it because some of our best customers didn’t have Ready cash. They’re Good for it. Ken: I know they’ll eventually pay their Outstanding debt, but what are ... Читать далее...
- New Minnesota Vikings stadium construction cost more than NASA’s trip to PlutoThe cost to construct NFL stadiums has reached an astronomical level — literally. Pat Kessler of CBS Minnesota recently pointed out a mind-blowing fact: The construction of the Minnesota Vikings’ new stadium is a more costly project than the space probe NASA sent to Pluto. The Vikings’ new home, recently christened U. S. Bank Stadium, ... Читать далее...
- Being ForgetfulCharlize: You won’t Forget that we’re going over to the Wong’s for dinner tomorrow night, will you? Pete: It’s Etched in my brain. I won’t forget. Charlize: It Slipped your mind last week that we were meeting Donna at the movies, remember? Pete: I was Preoccupied last week, but I won’t forget about tomorrow night. ... Читать далее...
- Перевод идиомы commit something to memory, значение выражения и пример использованияИдиома: commit something to memory Перевод: запомнить, заучить что-либо Пример: I worked hard to commit the names to memory. Я сильно старался запомнить имена....
- Перевод слова UNUN — ООН Перевод слова The UN recently revised its population projections. ООН не так давно изменила свои прогнозы на прирост населения. The UN negotiating team well knows the true facts. Группе Организации Объединенных Наций по ведению переговоров подлинные факты хорошо известны. Every UN agency, fund and programme is committed. Каждое учреждение, фонд и программа ... Читать далее...
- Outdoor AdvertisingKam: Okay, the purpose of our meeting today is to listen to some ideas for our new Advertising campaign. Gina, Take it away. Gina: Thanks, Kam. I’m going to talk today about Outdoor advertising. I know that it’s a new area for us and it hasn’t been On our radar in the past, but I ... Читать далее...
- Rent-A-Guinea Pig Service Takes Off in SwitzerlandGuinea pigs are sociable animals and Swiss law prohibits owners from keeping the furry rodents on their own. But what happens when one dies? Don’t fret, just call Priska Küng, who runs a ‘rent-a-guinea pig’ service to provide companionship for grieving, lonely animals in the twilight of their years. Swiss animal lover Priska Küng runs ... Читать далее...
- Перевод слова hireHire — нанимать, наем, прокат Перевод слова Bicycles for hire — выдаются велосипеды напрокат to hire workers by the day — нанимать рабочих поденно he was hired to do this job — его наняли для выполнения этой работы We Hired her to mow our lawn. Мы наняли ее косить газон. We paid $50 for the ... Читать далее...
- Значение идиомы catch on[catch on] {v.}, {informal} 1. To understand; learn about. — Often used with «to». You’ll catch on to the job after you’ve been here awhile. Don’t play any tricks on Joe. When he catches on, he will beat you. 2. To become popular; be done or used by many people. The song caught on and ... Читать далее...
- Flashback 1996: Man sues Pepsi for not giving him a Harrier JetAs you get ready to take in Super Bowl ads, let this 1996 «CBS Evening News» story serve as a reminder to not believe every spot you see — especially if it involves winning a fighter jet. In the mid-90s Pepsi-Cola was airing its Pepsi Stuff promotional campaign when one of its commercials sparked a ... Читать далее...
- Giving Awards and CongratulationsPart of my job as school principal is to hand out Awards and Scholarships to students. We recently had a Ceremony To do just that. _________ Principal: Miguel, I want To commend you for your work this year and Congratulate you for winning the science award. It is Well deserved. The Recipient of this year’s ... Читать далее...
- Anti-drugs Campaign — Антинаркотическая кампанияWorld’s drug problem is growing. The highest increase in drug use is among teenagers. How can they be convinced to stop? Last year, the number of teenagers who had tried drugs was 6 % in Greece, 15 % in France and 30 % in Britain. Statistics show that drug use by teenagers has doubled since ... Читать далее...
- Fast-food receipt leads to supersized fine for Thornlie manA Thornlie man is probably not lovin’ McDonald’s after his fast-food splurge came back to bite him. Samuel Michael Gossage was fined $10,000 after a fast food receipt was used to trace him and subsequently charge the 27-year-old with illegal dumping in a national park. Mr Gossage was hit with the supersized fine in the ... Читать далее...
- Перевод слова variedVaried — разнообразный, различный, меняющийся Перевод слова Varied in form — разнообразные по форме varied in colour — разноцветные varied scenery — меняющаяся декорация I’m glad to see that Jim has branched out into more Varied sports these days. Я рад, что Джим теперь расширил сферу своих спортивных интересов. We try to eat a more ... Читать далее...
- Working Part-Time JobsLuisa: Are you still here? I thought you Got off at 3:00. Max: I Picked up a second Shift. I Could use the money. Luisa: But I thought you had another Part-time job in the evenings. Max: I normally do, but the restaurant where I work has been Cutting back my hours, so I’m trying ... Читать далее...
- Man Memorizes French Dictionary to Win French Scrabble Tournament, Does Not Speak FrenchNigel Richards is very good at Scrabble. He’s thought of as possibly the best English-speaking Scrabble player in the world (he’s won the USA National Scrabble Championship five times and the World Championship three times), but he also recently won the French Scrabble Championship, which might compound his title. Richards, who lives in Malaysia, did ... Читать далее...
- Пословица / поговорка repetition is the mother of memory — перевод и значение, пример использованияПословица / поговорка: repetition is the mother of memory Перевод: повторение — мать учения Пример: The teacher often made the students revise something they’d already learnt; he used to say that repetition is the mother of memory. Учитель часто заставлял учеников повторять то, что они уже проходили. Он часто говорил, что повторение — мать учения....
- Употребление like и as в английском языке с примерамиВ речи мы часто используем сравнения. Иногда мы сравниваем между собой какие-то предметы, а иногда мы сравниваем одного человека с другим. Для того чтобы построить подобные предложения, в английском языке употребляются like и as. Рассмотрим их употребление в отдельности. Like имеет следующий перевод: такой же, похожий на что-то. Чтобы лучше понять его употребление, изучите несколько ... Читать далее...
- Taking Chances in BusinessI’ve always been a pretty Cautious investor. I like my investments to be Conservative and I usually invest only in Sure things. Recently, though, I’ve been Tempted to take more Risk. My friend, Bernie, is a very successful Fund manager and he is willing to let me Get in on one of his Schemes. According ... Читать далее...
- Better than SexA solider stationed in the South Pacific wrote to his wife in the States to please send him a harmonica to occupy his free time and keep his mind off of the local women. The wife complied and sent the best one she could find, along with several dozen lesson & music books. Rotated back ... Читать далее...
- Shaq: ‘Did I Retire Too Early? Yes.’Shaquille O’Neal is one of the greatest to have ever been in the NBA, but we know him as much more than a basketball player. He’s starred in movies (never forget), released albums (again, don’t forget), and most recently he’s featured on NBA on TNT. He’ll reprise his role alongside Kenny Smith and Ernie Johnson ... Читать далее...
- Outward Explainer: What’s With Lesbians and Subarus?When Saturday Night Live’s Kate McKinnon channeled Billie Jean King on the Dec. 21 «Weekend Update» segment right after King was named to the official U. S. delegation to the 2014 Sochi Winter Olympics, the tennis great declared herself «President Obama’s big gay middle finger» to Vladimir Putin. She then promised to «drive my Subaru ... Читать далее...
Five Things You Never Knew About’I’m Lovin’ It’