Adam: With our Expansion into these new areas of business, I think we need to think seriously about changing our Corporate image. We’re much more than just a paper company now.
Eva: I think you’re right. Our Brand has changed, and if we want to keep Brand loyalty, we need to think about protecting and improving our Product image.
Adam: I agree that that’s a key issue as we Reposition ourselves in the industry. We can never Lose sight of our End-users.
Eva: And, even though we have Registered trademarks on some of the new Prestige products, we need to have a plan if we want to turn these new products into Household names.
Adam: I suggest we think about hiring a public relations firm. They may be able to help us Update our corporate image and Logo, and to Shape our new Corporate identity.
Eva: Why don’t I contact a few PR firms and set up some meetings?
Adam: Yes, do that. That seems like the Logical next step.