Trademarks and Logos

Bianca: Look at this Logo I Designed for our new line of products.

Vien: That’s really nice, but it looks a lot like our Competitor’s logo. In fact, it’s almost Identical.

Bianca: No, it’s not. The color is a different Shade of green, the Graphic is smaller, and instead of a picture of a woman, I’m using a picture of a man. They’re Nothing alike.

Vien: That’s not what most people would say. Looking at your logo and our competitor’s logo Side by side, I’d say this was a clear case of Trademark infringement.

Bianca: Okay, to be honest, I purposely made them look a little alike so that customers will Associate our products with their Brand. So what? I don’t think that’s a big deal.

Vien: Our competitor has Exclusive rights to use its logo. If ours is too similar, the Trademark registry and the courts are going To nail us.

Bianca: So what do you want me to do?

Vien: Go back to the drawing boardLiterally!


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