Trademarks and Logos

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1. Advertising in TV and Movies Victoria: [Clears her throat] Congratulations are in order. I just Scored a Product placement for our Brand in the latest McQuillanator movie. Thank you, thank you very much. Gerard: Really? That’s great! Will it have a Prominent place in the movie? Victoria: Well, you know how these things are. Our Logo goes by In the […]...
2. Brands Топик Бренды объясняет значение слова “бренд” и влияние хорошо раскрученного и, поэтому, узнаваемого в любой стране бренда на продаваемость определенного продукта. Очень сложно создать новый удачный бренд, на это могут уйти году, а компания может понести убытки. Зато популярный бренд стоит очень дорого. What is a brand? In my opinion, it’s not only a trademark […]...
3. Corporate Image Adam: With our Expansion into these new areas of business, I think we need to think seriously about changing our Corporate image. We’re much more than just a paper company now. Eva: I think you’re right. Our Brand has changed, and if we want to keep Brand loyalty, we need to think about protecting and […]...
4. Different Management Styles Bianca: Today’s the day. We’re supposed to find out who the new Manager is going to be. I hope they’re not making a mistake by Hiring internally. Conrad: I just hope they don’t pick Melissa. She would be a disaster. Bianca: Why do you say that? I like Melissa. Conrad: I like her, too, but […]...
5. Перевод слова alike Alike – одинаковый, похожий Перевод слова Alike in colour – одного цвета alike in beauty – равный по красоте act alike – поступать одинаково People say we look Alike. Люди говорят что мы похожи. The two cars are much Alike. Обе машины похожи. The skin doesn’t feel Alike everywhere. Кожа не везде имеет одинаковую чувствительность....
6. Competing in Business Yoko: We used to be The only game in town. Now we have three Competitors and they are Luring away our customers. Cedric: I know. We need to do something before we Go under. What about Price matching? Yoko: Our prices are already Competitive. If we want to focus on price, we’ll need To undercut […]...
7. Shopping at the Supermarket Stocker: Can I help you find something? Meg: Yes, I’m looking for coffee. Stocker: That’s on Aisle 3. Let me show you where it is. Meg: Thanks. Hmm, I don’t see the Jitters Brand that I normally buy. Stocker: It looks like we’re Out of stock. We should get another Shipment next week. Meg: Okay, […]...
8. Celebrity Product Lines Nick: The Possibilities are endless! You have to take advantage of being At the height of your career. Jessica: I don’t know about Lending my name to a Celebrity product line. Wouldn’t people think I was Selling out? Nick: Of course not. Most celebrities do it nowadays. People expect you To leverage your fame into […]...
9. CVS banned tobacco. Now its sales are hurting Sales at CVS Health are getting “smoked.” Last September, CVS became the first major pharmacy chain in America to stop selling cigarettes and other tobacco products in its stores. The drug store chain said it was the right thing to do – even though it would hurt sales. Now CVS (CVS) is detailing just how […]...
10. Перевод слова brand Brand – торговая марка, бренд Перевод слова Corporate brand – корпоративный бренд stand-alone brand – одиночный бренд brand image – имидж торговой марки They no longer Brand their cattle. Они больше не клеймят свой скот. Which Brand of carpet did you choose? Какую марку ковра выберешь? The store sells a variety of shoe Brands. Магазин […]...
11. Перевод слова honest Honest – честный, искренний, настоящий Перевод слова Honest to the core – искренний до глубины души honest fellow – честный малый honest to God – честное слово honest price – справедливая цена Just give me an Honest answer. Просто дай мне честный ответ. Honest to God, I wasn’t there. Честное слово, я там не был. […]...
12. Перевод идиомы brand-new / brand new, значение выражения и пример использования Идиома: brand-new / brand new Перевод: совершенно новый Пример: I was finally able to buy a brand-new car. Мне, наконец, удалось купить абсолютно новую машину....
13. Перевод слова associate Associate – объединять, соединять Перевод слова To associate with – ставить в соответствие project associate – помощник руководителя программы business associate – деловой партнер She Associates herself with some pretty strange people. Она связалась с довольно странной компанией. I no longer wish to be Associated with people like him. Я не желаю больше быть связанным […]...
14. Shopping at the Supermarket Stocker: Can I help you find something? Meg: Yes, I’m looking for coffee. Stocker: That’s on Aisle 3. Let me show you where it is. Meg: Thanks. Hmm, I don’t see the Jitters Brand that I normally buy. Stocker: It looks like we’re Out of stock. We should get another Shipment next week. Meg: Okay, […]...
15. Значение идиомы brand-new [brand-new] also [bran-new] {adj.} As new or fresh as when just made and sold by the manufacturer; showing no use or wear. He had taken a brand-new car from the dealer’s floor and wrecked it. In Uncle Tom’s trunk, we found a wedding ring, still in its little satin-lined box, still brand-new....
16. Lying and Telling the Truth Elizabeth: You’re Full of it! Leo: I’m telling you the God’s honest truth. Why would I eat the last piece of cake when I know that you Had your heart set on it? Elizabeth: That’s the question, isn’t it? Why would you Go behind my back and eat it, and then try To put one […]...
17. Значение идиомы honest to goodness [honest to goodness] or [honest to God] {adj. phr.}, {informal}Really; truly; honestly. – Used to emphasize something said. Whenwe were in Washington, we saw the President, honest to goodness. “Honest to goodness, Jane, I think you are the messiest girl in theworld,” said Mother....
18. Перевод слова picture Picture – картина, рисунок, изображение Перевод слова Picture book – иллюстрированная книга to draw a grim picture – нарисовать мрачную картину famous picture – знаменитая картина She is just a Picture. Она прямо как с картинки. You have Pictured her very vividly. Вы очень живо нарисовали ее. The Picture hung askew. Картина висела криво. Примеры […]...
19. Training Salespeople Our company brought in a Consultant to do Sales training for our store. For some reason, we’d been getting some Complaints from customers. Consultant: My job in this training is to help your store improve its Customer satisfaction, so that it can attract and Retain more customers. When you Interact with customers, you Represent this […]...
20. Значение идиомы side [side] See: CHOOSE UP SIDES, FROM SIDE TO SIDE, GET UP ON THE WRONGSIDE OF THE BED, GRASS IS ALWAYS GREENER ON THE OTHER SIDE OF THEFENCE or GRASS IS ALWAYS GREENER ON THE OTHER SIDE OF THE HILL, LAUGHON THE WRONG SIDE OF ONE’S MOUTH, ON ONE’S BAD SIDE, ON ONE’S GOODSIDE, ON THE […]...
21. Значение идиомы bonest-to-goodness [bonest-to-goodness] or [honest-to-God] {adj. phr.}, {informal} Real; genuine. – Used for emphasis. She served him honest-to-goodness deep dish apple pie. It was the first honest-to-goodness baseball game he’d seen since going abroad....
22. Traditions A man and a woman got married, and he told her : ” since you are my wife you should respect my traditions and habits…and i have 3 traditions. So, first tradition: On wednesdays i play football with my friends…no matter what..whether it snows or it rains…i dont care..i play football!! -Is it clear for […]...
23. Значение идиомы the picture [the picture] {n.} The way things are or were; the facts aboutsomething; the situation; what happened or happens. Where doesSusan come into the picture. When you are looking for a job youreducation enters into the picture. Old Mr. Brown is out of thepicture now and his son runs the store. After the fight on theplayground, […]...
24. Making Verbal Mistakes Omar: Ha ha. Faith: What’s so funny? Omar: I’m editing Paul’s speech so that it can be posted on our website, but I didn’t realize how many Verbal mistakes he made. Faith: Were there a lot? Omar: Yeah, he Mispronounced the last name of the manager in charge of new products, for one. He also […]...
25. Значение идиомы side by side [side by side] {adv.} 1. One beside the other in a row. Alice’sdolls were lined up side by side on the window seat. Charles andJohn are neighbors; they live side by side on Elm Street. Compare:SHOULDER TO SHOULDER. 2. Close together. The two boys played sideby side all afternoon....
26. Dealing With Rising Production Costs Giovanni: There are No two ways about it. We have To raise prices. Melanie: We can’t. We already raised prices earlier this year. Doing it again risks Alienating our customers. Giovanni: What else can we do? Our Production costs have risen nearly 15 percent. We’ve tried Absorbing them and Offsetting them, but nothing has worked. […]...
27. Значение идиомы on the up and up [on the up and up] {adj. phr.}, {informal} Honest; trustworthy;sincere. We felt that he was honest and could be trusted. Thisinformation is on the up and up. Compare: ON THE LEVEL....
28. A man is driving down the road for a long period of time A man is driving down the road for a long period of time. During his travel, he sees a priest with a gas can hitch hiking, so he gladly picks him up he says,”Normally father, i dont pick up hitch hikers. You seem like a man of dignity so i thought id make an exception. […]...
29. Значение идиомы on the side [on the side] {adv. phr.}, {informal} 1. In addition to a mainthing, amount or quantity; extra. He ordered a hamburger withonions and French fries on the side. His job at the hospital didnot pay much, so he found another on the side. The cowboys in therodeo competed for prize money and also made bets on […]...
30. A profoundly ugly girl went to the psychiatrist A profoundly ugly girl went to the psychiatrist. “My life is a mess, doctor,” she began, “I am so fucking hideous that no one will associate with me, touch me, or even talk to me. Can you help?” “Why, certainly! Helping people feel much better about themselves is my area of expertise. I can start […]...
31. Значение идиомы in fact [in fact] also [in point of fact] {adv. phr.} Really truthfully. – Often used for emphasis. No one believed it but, in fact, Mary didget an A on her book report. It was a very hot day; in fact, itwas 100 degrees. Compare: MATTER OF FACT....
32. Microsoft Christmas NORTH POLE (API) – MICROSOFT announced an agreement with Santa Claus Industries to acquire Christmas at a press conference held via satellite from Santa’s summer estate somewhere in the southern hemisphere. In the deal, Microsoft would gain exclusive rights to Christmas, Reindeer, and other unspecified inventions. In addition, Microsoft will gain access to millions of […]...
33. Investment counselor An investment counselor decided to go out on her own. She was shrewd and diligent, so business kept coming in, and pretty soon she realized that she needed an in-house counsel. The investment banker began to interview young lawyers. “As I’m sure you can understand,” she started off with one of the first applicants, “in […]...
34. Значение идиомы lie down on the job [lie down on the job] {v. phr.}, {informal} To purposely fail to doyour job; neglect a task; loaf. Bill isn’t trying to learn hislessons. He is lying down on the job. If you lie down on your job, you will lose it....
35. Значение идиомы leak to [leak to] {v. phr.} To purposely let a secret be known, as ifconveying it in the strictest confidence. The movie star’s secretdivorce was leaked to the tabloids by her housekeeper....
36. Перевод слова fact Fact – обстоятельство, факт, истина Перевод слова Dry facts – голые факты fixed fact – твердо установленный факт but this is a fact! – но ведь это правда! This Fact speaks for itself. Этот факт говорит сам за себя. I have already alluded to the Fact. Я уже ссылался на это. Space exploitation is now […]...
37. Пословица / поговорка great minds think alike – перевод и значение, пример использования Пословица / поговорка: great minds think alike Перевод: великие умы думают одинаково Эквивалент в русском языке: мысли великих умов текут в одинаковом направлении Пример: “Let’s ride our bikes to the store instead of walking.” “I was just thinking we should do that, too.” “Great minds think alike.” Давай съездим в магазин на велосипедах, а не […]...
38. Store Promotions and Giveaways Sonia: What is all this? Paul: These are Entry forms and materials for our new store Promotions and Giveaways. Sonia: What Prizes can people Win? Paul: There are different kinds, because we’re running several promotions at once. We have Scratch-off cards to win Instant prizes, including t-shirts. Sonia: Those t-shirts are really nice. I’d like […]...
39. Торговля, сбыт Brand – бренд, торговая марка Consumer – потребитель Cost – назначать цену, расценивать товар Develop – разрабатывать, совершенствовать Distribution – движение товаров от производителя к потребителю End-user – конечный потребитель продукции Image – имидж, престиж, репутация Label – ярлык, этикетка Launch – выпускать, запускать Mail order – заказ на товар с доставкой по почте Market […]...
40. Значение идиомы on one’s good side [on one’s good side] or [on the good side of one] {adj. phr.},{informal} Friendly with someone; liked by a person. John thoughtthat he would get a good grade if he got on the good side of theteacher. Successful workers stay on the good side of theirbosses. Contrast: ON ONE’S BAD SIDE....