Главная ⇒ 📌Texts ⇒ Rebuilding Consumer Trust

Rebuilding Consumer Trust

Karen: The Scandal over our new product line really damaged our Image, and we need To rebuild consumer trust.

Brandon: This is going to be an Uphill battle. Losing customers is easy. Winning them back will be really hard.

Karen: I agree, but our stock is Taking a beating and we need to do something now.

Brandon: Part of the problem was that the rumors about the new product Heightened expectations and we just Fell short of the mark. We need to always remember To under promise and over deliver.

Karen: Yes, that was a big part of the problem, but we also need to have more Transparency. We can’t make major changes without first getting customer Input and without Notifying them well In advance. Otherwise, our customers feel betrayed.

Brandon: All right, I think we have a place to begin. Should I call a general meeting To talk specifics?

Karen: Sure, and While we’re at it, we can work on employee morale, too!



My best holiday.
My favourite book.

Related topics:

  1. Перевод слова consumerConsumer — потребитель Перевод слова Consumer(s’) goods — потребительские товары consumer price — розничная цена consumer of electricity — потребитель электричества Many Consumers are still not comfortable making purchases on the Internet. Многим покупателям по-прежнему непривычно делать покупки через Интернет. This will deal a blow to Consumer confidence. Это нанесет удар по уверенности потребителей. She ... Читать далее...
  2. Значение идиомы consumer goods[consumer goods] or [consumer items] {n.} Food and manufactured things that people buy for their own use. In time of war, the supply of consumer goods is greatly reduced....
  3. Перевод слова trustTrust — доверие, доверять, верить Перевод слова He is not a man to be trusted — этому человеку нельзя доверять to inspire a certain trust — внушать некоторое доверие to take smth. on trust — принимать что-л. на веру I was a fool to Trust him. С моей стороны было глупостью доверять ему. You can’t ... Читать далее...
  4. Перевод слова rebuildRebuild — перестраивать Перевод слова To rebuild a war-torn city — заново отстроить пострадавший от войны город to rebuild society — переустроить общество to rebuild an impaired bridge — восстановить поврежденный мост rebuild stocks — восстанавливать запасы They want to knock the house down and Rebuild it. Они хотят снести здание и отстроить его заново. ... Читать далее...
  5. Значение идиомы in trust[in trust] {adv.} or {adj. phr.} In safe care for another. Themoney was held by the hank in trust for the widow. At his deathMr. Brown left a large sum in trust for his son until he wastwenty-five....
  6. Значение идиомы brain trust[brain trust] {n.} A group of specially trained, highly intelligent experts in a given field. Albert Einstein gathered a brain trust around himself at the Princeton Institute of Advanced Studies....
  7. Corporate ImageAdam: With our Expansion into these new areas of business, I think we need to think seriously about changing our Corporate image. We’re much more than just a paper company now. Eva: I think you’re right. Our Brand has changed, and if we want to keep Brand loyalty, we need to think about protecting and ... Читать далее...
  8. Describing Brisk and Slow BusinessClint: Anya! Long time no see. Let me buy you a drink. I’m celebrating. Anya: Oh, yeah? What’s the good news? Clint: My company has had a Banner month. Since we Launched our new Line of software, we’re having trouble Keeping up with demand. Every product is Flying off the shelves. Anya: Wow, that’s great ... Читать далее...
  9. Значение идиомы take stock in[take stock in] {v. phr.}, {informal} To have faith in; trust;believe. — Usually used in the negative. He took no stock in theidea that women were better cooks than men. They took little or nostock in the boy’s story that he had lost the money. Do you takeany stock in the gossip about Joan?...
  10. Trust a fellow officerA defense attorney was cross-examining a police officer during a felony trial — it went like this: Q: Officer, did you see my client fleeing the scene? A: No sir, but I subsequently observed a person matching the description of the offender running several blocks away. Q: Officer, who provided this description? A: The officer ... Читать далее...
  11. Viral MarketingJayna: I have an idea for creating Buzz about our new product. Maksym: What is it? Jayna: I think we should use Viral marketing. We can Spread information about the product quickly and among the most likely customers. Maksym: I really don’t understand it. How would we do viral marketing? Jayna: Well, the key is ... Читать далее...
  12. Launching an Initial Public OfferingZoe: What are you looking at? Midas: It’s the Prospectus for Boogle’s IPO. I wish I could Get in on the Initial public offering, but since I can’t, I’ll buy stock as soon as the company becomes Publicly traded. Zoe: I’m not really familiar with how the Stock market works. You mean you’re going to ... Читать далее...
  13. Значение идиомы take stock[take stock] {v. phr.} 1. To count exactly the items of merchandiseor supplies in stock; take inventory. The grocery store took stockevery week on Monday mornings. 2. To study carefully a situation, ora number of possibilities or opportunities. During the battle thecommander paused to take stock of the situation. Compare: SIZE UP....
  14. Investing Your MoneyKaren: My company offers a 401(k) plan. Do you think I should have one? Jimmy: Yes, definitely. I had a 401(k) account when I worked for McQ Corp, and when I started working on my own I converted it to an IRA. Karen: I really don’t understand any of these Investment options. I talked to ... Читать далее...
  15. Значение идиомы lay on the line[lay on the line] or [put on the line] {v. phr.}, {informal} 1. Topay or offer to pay. The sponsors had to lay nearly a milliondollars on the line to keep the show on TV. The bank is putting$5,000 on the line as a reward to anyone who catches the robber. Compare: PUT UP. 2. ... Читать далее...
  16. Recovering After a SetbackCarl: Come on, let’s go. I have $500 Burning a hole in my pocket. Shelly: Where are we going? Carl: We’re going to the Track. I have a Tip on a Sure thing for one of this afternoon’s Races. This is exactly what I need after last week’s Setback. Shelly: You mean after losing all ... Читать далее...
  17. I trust you that you paidA man walks into a bar and has a couple of beers. Once he is donem the bartender tells him he owes $9.00. «But I paid, don’t you remember?» says the customer. «Okay,» says the bartender, «If you said you paid, you did.» The man then goes outside and tells the first person he sees ... Читать далее...
  18. Значение идиомы scandal sheet[scandal sheet] {n.} A newspaper that prints much shocking news andscandal. Bob wanted to find out who won the election, but he couldfind only a scandal sheet. The scandal sheet carried big headlinesabout the murder....
  19. Торговля, сбытBrand — бренд, торговая марка Consumer — потребитель Cost — назначать цену, расценивать товар Develop — разрабатывать, совершенствовать Distribution — движение товаров от производителя к потребителю End-user — конечный потребитель продукции Image — имидж, престиж, репутация Label — ярлык, этикетка Launch — выпускать, запускать Mail order — заказ на товар с доставкой по почте Market ... Читать далее...
  20. Reselling Products for ProfitJessie: Where are you going? Masa: I’m going To stand in line to get one of the first iDopes. They Go on sale this morning at 9 a. m. Jessie: Why don’t you just wait a couple of days when there’ll be no line? Masa: I’m sure they’re going To sell out, and plus, I’m ... Читать далее...
  21. Значение идиомы dose out[dose out] {v.} To sell the whole of; end by selling all the goods; also, to sell your stock and stop doing business. The store dosed out its stock of garden supplies. Mr. Jones dosed out his grocery. Mr. Randall was losing money in his shoe store, so he decided to dose out....
  22. Punishing ChildrenYuki: What are you doing? Al: I’m getting ready to give Charlie a Spanking for Beating up his classmate. He has to learn that there are serious Consequences for his actions. Yuki: You’re Punishing him for beating someone by giving him a beating? That doesn’t make sense. Our response shouldn’t be An eye for an ... Читать далее...
  23. Перевод слова battleBattle — битва, сражение Перевод слова Battle alarm — боевая тревога battle area — поле боя the battle of life — борьба за существование Her son was killed in Battle. Ее сын был убит в сражении. She had Battled against cancer. Она сражались против рака. Firefighters Battled the flames. Пожарные боролись с пламенем....
  24. Значение идиомы line[line] See: BLOW ONE’S LINES or FLUFF ONE’S LINES, CHOW LINE, DOWNTHE LINE, DRAW A LINE or DRAW THE LINE, DROP A LINE, END OF THE ROADor END OF THE LINE, FOUL LINE, GOAL LINE, GOAL LINE STAND, HOLD THELINE, HOOK, LINE AND SINKER, IN LINE, IN LINE WITH, INTO LINE, LAY ONTHE LINE or ... Читать далее...
  25. Перевод слова out-of-stockOut-of-stock — не имеющийся в наличии Перевод слова Be out of stock — не иметь на складе this book is out of stock — эта книга распродана time out of stock — продолжительность дефицита; время отсутствия запасов running out of stock — израсходование запасов out-of-stock item — изделие, не имеющееся в наличии Need-based delivery in ... Читать далее...
  26. Collecting DebtKen: Look at this list of customers who still Owe us money. How is this business supposed to survive if we keep Extending credit? Marjorie: We started doing it because some of our best customers didn’t have Ready cash. They’re Good for it. Ken: I know they’ll eventually pay their Outstanding debt, but what are ... Читать далее...
  27. Значение идиомы lock, stock, and barrel[lock, stock, and barrel] {n. phr.} Everything; completely. Therobbers emptied the whole house — lock, stock, and barrel. Compare:HOOK, LINE, AND SINKER....
  28. Значение идиомы spitting image[spitting image] {n.} or [spit and image] {informal} An exactlikeness; a duplicate. John is the spitting image of hisgrandfather. That vase is the spitting image of one I wanted tobuy in Boston. Compare: LIKE FATHER, LIKE SON....
  29. Перевод идиомы scandal sheet, значение выражения и пример использованияИдиома: scandal sheet Перевод: бульварная газета, желтая пресса Пример: All scandal sheets reported the story. Все бульварные газеты сообщили об этой истории....
  30. Значение идиомы out of stock[out of stock] {adj. phr.} Having none for sale or use; no longerin supply; sold out. When Father tried to get tires for an old car, the man in the store said that size was out of stock and were not soldanymore. So many children have bought balloons that the store isnow out of stock. ... Читать далее...
  31. Перевод слова agreeAgree — соглашаться Перевод слова To agree on conditions — оговорить условия to agree to an exchange — соглашаться на обмен to agree reluctantly — неохотно соглашаться to agree on all points — договориться по всем пунктам All Agree. Все согласны. I Agree with you. Я с вами согласен. Agreed! Разг. решено!, по рукам! We ... Читать далее...
  32. Значение идиомы get a black eye[get a black eye] {v. phr.} 1. To receive a dark ring around theeye after being hit by someone’s fist or an object. In thefistfight Tom got a black eye from Pete. Sue got a black eye whenshe ran into a tree. 2. To have one’s character denigrated. Ourfirm received a black eye because of ... Читать далее...
  33. Having a Wild PartyPaula: Okay, let’s get this party started! Mitch: I really don’t think having a party is such a good idea. We’re supposed to be House-sitting, and I’m sure the Abrams wouldn’t want their house used for a big Blowout. Paula: Ignorance is bliss. They’ll never know. Stop being such a Goody two-shoes and help me ... Читать далее...
  34. Перевод слова productProduct — продукт, изделие, результат Перевод слова Farm products — сельскохозяйственные продукты finished products — готовые изделия products of one’s labour — результаты труда product degeneration — ухудшение качества продукции We have a very large Product range. У нас очень большой ассортимент. How did you hear about our Product? Как вы узнали о нашей продукции? ... Читать далее...
  35. Диалог на английском языке с переводом «It is up to you»John Джон Would you like to go out to dinner or to a movie? Ты бы хотела сходить поужинать или посмотреть фильм? Karen Кэрен Either one, It is up to you. Без разницы, Решай ты. John Джон What would you prefer? Что бы ты предпочла? Karen Кэрен I really don’t care, I just want to ... Читать далее...
  36. Перевод слова stockStock — ассортимент; акции, ценные бумаги Перевод слова New stock — новый ассортимент to have £500 in stocks — иметь пятьсот фунтов в облигациях stock floatation — размещение акций The shop is well Stocked with camping supplies. В магазине большой выбор туристических принадлежностей. I’m sorry, that swimsuit is completely out of Stock in your size. ... Читать далее...
  37. Перевод слова imageImage — изображение, образ, копия, воображать Перевод слова Bronze image — бронзовая скульптура he is the very image of his father — он вылитый отец to image one’s youth — мысленно перенестись в дни своей юности to project an image — создавать образ This waterfall Images my life. Этот водопад символизирует мою жизнь. God created ... Читать далее...
  38. Making PeaceVladimir: We need a Ceasefire. The Violence is Escalating and we need to put a stop to this. Hilary: I agree, but do you think our Enemies will agree to a Truce? Vladimir: They’re as Embattled as we are. They may welcome a Suspension of Hostilities until we can agree on a Peace treaty. Hilary: ... Читать далее...
  39. Диалог на английском языке с переводом «In a while»Stephen Стивен Hi, Karen, it’s Stephen. Привет, Керен. Это Стивен. Karen Керен Hi, Stephen. I haven’t heard from you in a while. Привет, Стивен. Давненько ничего от тебя не слышала. Stephen Стивен Well, I’ve been busy. I’ve started my own company. Ну, я был занят. Я открыл свою компанию. Karen Керен Wow. What kind of ... Читать далее...
  40. Job LayoffsPhillip: So, have you Heard the news? Mary: No, What’s up? Phillip: I just heard that the company is planning To lay off 20 percent of the employees in the next two months. Mary: You’re Kidding! I knew they were looking for some way To cut costs with the Lower profits this quarter, but I ... Читать далее...

Rebuilding Consumer Trust