Viral Marketing

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1. Перевод слова marketingMarketing — торговля, маркетинг, сбыт Перевод слова Marketing analysis — анализ потребительского спроса direct marketing — сбыт без посредников export marketing — изучение внешнего рынка Internet Marketing is not as difficult as it sounds. Маркетинг в Интернет не так сложен, как может показаться. I’m researching Marketing strategies in medicine. Я занимаюсь исследованием маркетинговых стратегий в ... Читать далее...
2. What marketing isNow I understand what marketing is: You are at a party and you see a very pretty girl. You approach her and tell her: «I am very good in bed». That is Direct Marketing. You are at a party with a group of friends and you see a very pretty girl. One of your friends ... Читать далее...
3. Тексты писателя William ShakespeareAdvertising does two main jobs. It tells people about something, like a product or a service and it also works to make people want to buy the product or service. Ads do their jobs in many different ways. Many printed ads have headlines or boldly printed words that make people stop and read them. The ... Читать далее...
4. Business WebsitesI was hired to set up a website for a small bookstore and the owner knew very little about the Internet. I tried to find out what she wanted for her business website. Octavio: Let me show you some websites I’ve designed. I have them all bookmarked. Okay, this is a website for a restaurant. ... Читать далее...
5. Improving Online ReviewsJerrise: Okay, you were right. We need to do something to improve business. Do you think we should Take out an ad in the local newspaper? Russell: We could do that, but I think a better strategy is to improve our Online reviews. Jerrise: Who looks at websites with Unsolicited reviews? I’m not convinced that’ll ... Читать далее...
6. Rebuilding Consumer TrustKaren: The Scandal over our new product line really damaged our Image, and we need To rebuild consumer trust. Brandon: This is going to be an Uphill battle. Losing customers is easy. Winning them back will be really hard. Karen: I agree, but our stock is Taking a beating and we need to do something ... Читать далее...
7. The Bachelor DietMonday Breakfast — Who can eat Breakfast on a Monday? Swallow some toothpaste while brushing your teeth Lunch — Send your secretary out for six «gutbombers» — those little hamburgers that used to cost a dime but now cost sixty five cents. Also order French fries, a bowl of chilli, a soft drink and have ... Читать далее...
8. The bachelor’s dietBachelor’s Diet MONDAY: BREAKFAST — Who can eat breakfast on a Monday? Swallow some toothpaste while brushing your teeth LUNCH — Send your secretary out for six «gutbombers» those little hamburgers that used to cost a dime but now cost sixty five cents. Also order French fries, a bowl of chili, a soft drink and ... Читать далее...
9. TraditionsA man and a woman got married, and he told her : » since you are my wife you should respect my traditions and habits…and i have 3 traditions. So, first tradition: On wednesdays i play football with my friends…no matter what..whether it snows or it rains…i dont care..i play football!! -Is it clear for ... Читать далее...
10. Retiring AbroadWanda: I just heard the news. You’re moving to McQuillanland? George: I am. I’ve decided To retire abroad. Wanda: Why? George: It makes a lot of sense for people with a Fixed income. Social Security will Only go so far here, but the Cost of living is much lower in other countries, including McQuillanland. I ... Читать далее...
11. Social NetworksТопик Социальные сети рассказывает о сайтах, разработанных с целью познакомить и собрать людей с общими интересами, дать им возможность общаться на различные темы, выкладывать и обсуждать фото и видео, добавлять друг друга в друзья или недруги, загружать и слушать музыку и т. д. Одним из плюсов социальных сетей является возможность найти давно потерянных друзей, родственников ... Читать далее...
12. Значение идиомы social climber[social climber] {n.} A person who tries to mix with rich orwell-known people and be accepted by them as friends and equals. People do not like Mrs. Brown very well; she is known as a socialclimber. Social climbers are usually soon known and they are notaccepted by those they run after....
13. Структура компании на английском языке— accounts department — бухгалтерия — board of directors — совет директоров — chairman / chairperson — председатель — chief executive officer — главный исполнительный директор компании — director — директор, член совета директоров — executive officer / manager — управляющий делами, руководитель — headquarters — штаб-квартира — managing director — директор-распорядитель, исполнительное лицо компании ... Читать далее...
14. Preferring Different Work StylesHugo: How do you like working with Leo? Is it Working out? Melissa: No, it’s not. Our Work styles completely Clash and we Butt heads at every turn. Hugo: Really? I thought you were Partnered up because you Complemented each other’s Strengths. Melissa: Yeah, but that doesn’t mean we can work well together. I’m Collaborative ... Читать далее...
15. Структура компанииAccounts department — бухгалтерия Board of directors — совет директоров Chairman / chairperson — председатель Chief executive officer — главный исполнительный директор компании Director — директор, член совета директоров Executive officer / manager — управляющий делами, руководитель Headquarters — штаб-квартира Managing director — директор-распорядитель, исполнительное лицо компании Marketing department — отдел маркировки товаров Organization chart ... Читать далее...
16. Giving Opinions in a MeetingI was in a department meeting and our manager was asking for our Feedback on improving our product. I had a few ideas and I wanted To get them across, but one of my Colleagues was Giving me a hard time. Marcelo: In my opinion, I think that we need to look at the question ... Читать далее...
17. Перевод слова FridayFriday — пятница Перевод слова Black Friday — «черная пятница» from Monday through Friday — с понедельника по пятницу when two friday come together — после дождичка в четверг We aim to finish by Friday. Мы намереваемся закончить к пятнице. ‘What day is it today?’ ‘Friday.’ — Какой сегодня день недели? — Пятница. His funeral ... Читать далее...
18. Перевод слова spreadSpread — распространение, рост, увеличение Перевод слова The spread of an elastic material — растяжимость эластичного материала to spread concrete — распределять бетон to spread discord — сеять вражду He Spread his arms wide. Он широко раскинул руки. The bird Spread its wings. Птица расправила крылья. Spread the toast thinly with jam. Намажьте поджаренный хлеб ... Читать далее...
19. Перевод слова costCost — цена, стоимость Перевод слова At cost value — по себестоимости saving in cost — экономия затрат to cost smb. dear — дорого обходиться кому-л. How much does it Cost per kilo? Сколько стоит килограмм? It Cost three dollars. Это стоит три доллара. This mistake Cost him his job. Эта ошибка стоила ему работы....
20. Are Social Networking Sites Good for Our Society? — Хороши ли сайты социальных сетей для нашего общества?According to the Oxford Dictionary, a «social network» is a dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc. There are several types of social networks. Some of them are primarily for socializing with existing friends; others can help you to find specific information. ... Читать далее...
21. Talking About PricesRosalba: Can you believe these Prices? I know we’re in a Recession, but the cost of everyday Necessities shouldn’t Skyrocket overnight. William: I think it has something to do with the Shortage of Produce. I don’t know why I’m surprised that stores like this one try To gouge customers At the drop of a hat. ... Читать далее...
22. Training SalespeopleOur company brought in a Consultant to do Sales training for our store. For some reason, we’d been getting some Complaints from customers. Consultant: My job in this training is to help your store improve its Customer satisfaction, so that it can attract and Retain more customers. When you Interact with customers, you Represent this ... Читать далее...
23. Job LayoffsPhillip: So, have you Heard the news? Mary: No, What’s up? Phillip: I just heard that the company is planning To lay off 20 percent of the employees in the next two months. Mary: You’re Kidding! I knew they were looking for some way To cut costs with the Lower profits this quarter, but I ... Читать далее...
24. Denton Police establishes Internet Purchase Exchange LocationDenton police officers are hoping a new Internet Purchase Exchange Location at the Farmers Market on Salisbury Street will make for safer transactions. Denton police officers are hoping a new Internet Purchase Exchange Location at the Farmers Market on Salisbury Street will make for safer transactions. Denton Police Chief Mark Hicks said his department established ... Читать далее...
25. Перевод слова departmentDepartment — отдел, отделение, кафедра; магазин Перевод слова Department-store chain — сеть крупных универмагов research department — отдел исследований sociology department — кафедра социологии Cooking is not my Department. Кулинария — это не моя область. Our Department has a staff of seven. Персонал нашей кафедры — семь сотрудников. He was selected to head the Department. ... Читать далее...
26. Good HygieneJuanita: Hey, where have you been? I was going to invite you to lunch, but you weren’t at your desk. Bill: I was at a Training. Juanita: What was it on? Bill: Office Hygiene. Juanita: Hygiene? You’re kidding. Your office is pretty Messy but I wouldn’t say you needed hygiene training. Bill: Very funny. Each ... Читать далее...
27. Перевод слова productProduct — продукт, изделие, результат Перевод слова Farm products — сельскохозяйственные продукты finished products — готовые изделия products of one’s labour — результаты труда product degeneration — ухудшение качества продукции We have a very large Product range. У нас очень большой ассортимент. How did you hear about our Product? Как вы узнали о нашей продукции? ... Читать далее...
28. If Wang made toastersIf Wang made toasters… Marketing would never agree upon what customers really want or need in a toaster so millions of dollars would be spent in development and the toaster would be several years late. Just after release Wang would buy another company whose toaster ran on NT but would find that they got more ... Читать далее...
29. Dealing With Rising Production CostsGiovanni: There are No two ways about it. We have To raise prices. Melanie: We can’t. We already raised prices earlier this year. Doing it again risks Alienating our customers. Giovanni: What else can we do? Our Production costs have risen nearly 15 percent. We’ve tried Absorbing them and Offsetting them, but nothing has worked. ... Читать далее...
30. The Comedy ClubOn Friday night, I went with a group of friends from work to a comedy club. I don’t really like Sketch comedy, but I do like Stand-up, and the comedian who was going to perform there was one of my favorites. There were six of us and we were a pretty Rowdy group. We stood ... Читать далее...
31. ‘Chewy 123’: FBI’s most-wanted cybercriminal used cat’s name as passwordOnce the FBI’s most-wanted cybercriminal, Jeremy Hammond is serving one of the longest sentences a US hacker has received — 10 years, the maximum allowed under his plea agreement. But to this day, he’s unsure how agents cracked his Mac’s encryption. Perhaps it was the fact his password was his cat’s name and the numbers ... Читать далее...
32. Going to a Home Improvement StorePaige: I think we can get everything we need To fix up the house in one trip. What do you think? Vern: We can try. It seems like everybody had the same thought when they woke up this morning: Go to the Home improvement store! Paige: Yeah, it’s a little crowded, but I still think ... Читать далее...
33. Talking About PricesRosalba: Can you believe these Prices? I know we’re in a Recession, but the cost of everyday Necessities shouldn’t Skyrocket overnight. William: I think it has something to do with the Shortage of Produce. I don’t know why I’m surprised that stores like this one try To gouge customers At the drop of a hat. ... Читать далее...
34. Newer homes and furniture burn faster, giving you less time to escape a fireResearch shows that 30 years ago, you had about about 17 minutes to escape a house fire. Today it’s down to 3 or 4 minutes. The reason: Newer homes and the furniture inside them actually burn faster. A lot faster. To demonstrate, Rossen Reports went to Underwriters Laboratories in Chicago, where two rooms were built ... Читать далее...
35. Ice Bucket Challenge funds gene discovery in ALS (MND) researchThe Ice Bucket Challenge that went viral in 2014 has funded an important scientific gene discovery in the progressive neurodegenerative disease ALS, the ALS Association says. Scientists have identified a new gene contributing to the disease, NEK1. The Ice Bucket Challenge has raised $115m (£87.7m) from people pouring cold water over themselves and posting the ... Читать далее...
36. Using a Video-Sharing WebsiteMelissa: You’re looking at the next Overnight sensation. I’m Uploading my video right now, and by this time tomorrow, I wouldn’t be surprised if it’s had over 100,000 Views. It’s going To go viral. Frank: You and your Amateur videos. Who is going to watch something with such low Production value? Melissa: You’d be surprised. ... Читать далее...
37. Types of WorkI got a call yesterday from Amy, a co-worker from the office. She and I work in the same Department. We’ve had lunch at work a few times but I really didn’t know her that well. I was really glad she called. Kevin: Hello. Amy: Hi, Could I speak to Kevin? Kevin: This is Kevin. ... Читать далее...
38. Advertising to ChildrenJames: Look at that! It’s Commercial after commercial. It’s terrible how Advertisers are Going after kids. Vicky: They’re just doing their job, Marketing to a Lucrative demographic. James: But just look at what our kids are Bombarded with: Toy commercials and Junk food ads! Vicky: Children’s television is no different from any other type of ... Читать далее...
39. Перевод слова socialSocial — общественный, социальный Перевод слова Social elite — сливки общества social evolution — развитие общества social expenditure — затраты на общественные нужды The old Social order has gone forever. Старый общественный порядок ушел навсегда. At the age of ten I was a Social bust. В десятилетнем возрасте я был изгоем. Social drinking may lead ... Читать далее...
40. Discussing Social ClassHector: Can you believe James? All evening, he tried to tell me how this country would be better if we had no Social classes. He’s out of his mind. Sophia: He was just trying To get a rise out of you. We all know that the two of you don’t See eye to eye. Hector: ... Читать далее...