Good sales strategy

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1. Selling war insuranceAirman Jones was assigned to the induction center where he was to advise new recruits about their government benefits, especially their GI insurance. It wasn’t long before Captain Smith noticed that Airman Jones had almost a 100% record for insurance sales, which had never happened before. Rather than ask about this, the Captain stood in ... Читать далее...
2. Значение идиомы bite the dust[bite the dust] {v. phr.}, {informal} 1. To be killed in battle. Captain Jones discharged his gun and another guerrilla bit the dust. 2. To fall in defeat; go down before enemies; be overthrown; lose. Our team bit the dust today....
3. Mr. Jones had hired a new secretaryMr. Jones had hired a new secretary. She was young, sweet and very polite. While taking dictation one morning, she noticed that his fly was open. Upon leaving the room she said, «Mr. Jones, your barracks door is open.» He was puzzled by her remark, but later that day he noticed that his zipper was ... Читать далее...
4. An old man, Mr. Smith, resided in a nursing homeAn old man, Mr. Smith, resided in a nursing home. One day he went into the nurses’ office and informed Nurse Jones that his penis died. Nurse Jones, realizing the Mr. Smith was old and forgetful decided to play along with him. «It did? I’m sorry to hear that,» she replied. Two days later, Mr. ... Читать далее...
5. Red shirtLong ago, when sailing ships ruled the waves, a captain and his crew were in danger of being boarded by a pirate ship. As the crew became frantic, the captain bellowed to his First Mate, «Bring me my red shirt!» The First Mate quickly retrieved the captain’s red shirt, which the captain put on and ... Читать далее...
6. Giving sad news to a troopThe Captain called the Sergeant in. «Sarge, I just got a telegram that Private Jones’ mother died yesterday. Better go tell him and send him in to see me.» So the Sergeant calls for his morning formation and lines up all the troops. «Listen up, men,» says the Sergeant. «Johnson, report to the mess hall ... Читать далее...
7. Перевод слова battleBattle — битва, сражение Перевод слова Battle alarm — боевая тревога battle area — поле боя the battle of life — борьба за существование Her son was killed in Battle. Ее сын был убит в сражении. She had Battled against cancer. Она сражались против рака. Firefighters Battled the flames. Пожарные боролись с пламенем....
8. An unfortunate coincidenceOne day Mrs. Jones went to have a talk with the minister at the local church. «Reverend,» she said, «I have a problem—my husband keeps falling asleep during your sermons. It’s very embarrassing. What should I do?» «I have an idea,» said the minister. «Take this hatpin with you. I will be able to tell ... Читать далее...
9. Mr. Smith was brought to Mercy HospitalMr. Smith was brought to Mercy Hospital (a Catholic hospital), and taken quickly in for coronary surgery. The operation went well and, as the groggy man regained consciousness, he was reassured by a Sister of Mercy, who was waiting by his bed. «Mr. Smith, you’re going to be just fine,» said the nun, gently patting ... Читать далее...
10. Значение идиомы sales check[sales check] or [sales slip] {n.} A paper which the clerk givesthe person who bought something; a paper that shows what you bought ina store and how much you paid for it. Mrs. Smith checked the salesslip with what she bought. Mary brought the sales check when shereturned the dress so she could get her ... Читать далее...
11. Перевод слова insuranceInsurance — страхование Перевод слова Insurance against all risks — страхование от всех рисков insurance broker — страховой агент to cancel insurance — аннулировать страховой полис The Insurance business is built on trust. Страховочный бизнес основан на доверии. He is in Insurance. Он занимается страхованием. Our firm carries fire Insurance. У нашей фирмы есть страховой ... Читать далее...
12. No exitAn airline captain was breaking in a very pretty new blonde stewardess; the route they were flying had a stay-over in another city. Upon their arrival the captain showed the stewardess the best place for airline personnel to eat, shop and stay overnight. The next morning as the pilot was preparing the crew for the ... Читать далее...
13. Значение идиомы pinch-hit[pinch-hit] {v.} 1. To substitute for another player at bat in abaseball game. Smith was sent in to pinch-hit for Jones. 2.{informal} To act for a while, or in an emergency, for another person;take someone’s place for a while. I asked him to pinch-hit for mewhile I was away. The president of the City Council ... Читать далее...
14. StrategyThe middle aged secretary had never been married and had had enuff of work, as well as the single life. It was no secret that she was looking to get married. As she came back from her lunch hour with another bag from the drug store, a co-worker said, «In the past 3 weeks you’ve ... Читать далее...
15. Перевод слова captainCaptain — капитан Перевод слова To hold the rank of captain — иметь звание капитана captain’s shoulder straps — погоны капитана captain’s mate — помощник капитана They chose her as Captain. Ее выбрали капитаном. A general ranks a Captain. Генерал выше по званию, чем капитан. Captain is in close arrest. Капитан находится под строгим арестом. ... Читать далее...
16. Assigning Blame in a Car AccidentTarik: Are you okay? Stacey: Yeah, I think so. I’m just a little Shaken up, but look at my car! Tarik: Mine is in pretty bad shape, too. Good thing, though, it wasn’t Totaled. Stacey: Okay, let’s exchange Insurance information, so we can both get out of here. Tarik: Right. I’ll Put in a claim ... Читать далее...
17. Helping this countryOne night, Bill Clinton was awakened by George Washington’s ghost in the White House. Clinton saw him and asked, «George, what is the best thing I could do to help the country?» «Set an honest and honorable example, just as I did,» advised George. The next night, the ghost of Thomas Jefferson moved through the ... Читать далее...
18. Ghosts in a White HouseOne night Bill Clinton was awakened by George Washington’s ghost in the White House. «George, what is the best thing I could do to help the country?» Clinton asked. «Set an honest and honorable example, just as I did,» advised George. The next night the ghost of Thomas Jefferson moved through the dark bedroom. «Tom, ... Читать далее...
19. Buying Car InsuranceAgent: Hello, Krashit Insurance. Jackie: Hi, I wanted to get a Quote for car insurance. Agent: Sure, I can help you with that. I Assume you want Liability insurance, but what other Coverage would you like to get? Jackie: Umm…I’m not sure. This is my first car. Agent: In that case, let me make a ... Читать далее...
20. A disabled sea captainAn old sea captain with one wooden leg, one hook replacing a missing hand, and one missing eye goes into a bar. The sailor sitting next to him says, «You’re really in bad shape. What happened to your leg?» «I fell overboard,» says the Captain, «and before my mates could pull me aboard, a shark ... Читать далее...
21. Значение идиомы steal one’s thunder[steal one’s thunder] {v. phr.} To do or say something, intentionally or not, that another person has planned to say or do. Fred intended to nominate Bill for president, but John got up firstand stole Fred’s thunder. Mary was going to sing «Oh! Susanna,»but Ellen did it first and Mary said Ellen had stolen her ... Читать далее...
22. Mister Smith rushes into the maternity wardMister Smith rushes into the maternity ward, «What’s wrong? What’s the emergency?» «Oh, Mister Smith, your child was just born and I have some terrible news for you. It’s disfigured.» «Well, how bad is it? Can I see?» «Follow me, sir.» They head down a restricted corridor and come to the first door. Inside, in ... Читать далее...
23. Перевод слова strategyStrategy — стратегия, подход Перевод слова Military strategy — военная стратегия matter of strategy — стратегический вопрос to apply a strategy — следовать стратегии, плану I can see a risk in this Strategy Я вижу риск в данном подходе. The Strategy confounded our opponents. Такой подход сбил с толку наши оппонентов. That was a Strategy ... Читать далее...
24. NoticeTo make things easier for all of us, please notice this Important Notice About Notices. You may have noticed the increased number of notices for you to notice. We notice that some of our notices have been noticed. On the other hand, some of our notices have not been noticed. This is very noticeable. It ... Читать далее...
25. Jones is driving past the state mental hospitalJones is driving past the state mental hospital when his left rear tire suffers a flat. While Jones is changing the tire, another car goes by, running over the hub cap in which Jones was keeping the lug nuts. the nuts are all knocked into a nearby storm drain. Jones is at a loss for ... Читать далее...
26. High military ranksWhen little Reggie was inducted into the Army, he was advised to act tough. «That’s the only way to command respect in the Army,» his friends said. So Reggie did his best to carry out the advice. He swaggered all around camp, bragging, blustering and talking out of the corner of his mouth. «Show me ... Читать далее...
27. A man was interviewing for a sales representativeA man was interviewing for a sales representative. One candidate would have been ideal for the position except that he had a disconcerting mannerism. He kept winking. «Look here, I’d like to give you the job, you’ve got good references and experience. The trouble is this trick you’ve got of winking all the time, it ... Читать далее...
28. A merchant captain and several of his officersA merchant captain and several of his officers were returning to the ship after a big night ashore. As they climbed the gangway the captain threw up all over himself. Pointing to an apprentice seaman above him he shouted, «Give that man five days in the brig for vomiting on me!» The following morning the ... Читать далее...
29. How to Hunt Elephants — Sales StyleSalespeople don’t hunt elephants but spend their time selling elephants they haven’t caught, for delivery two days before the season opens. Software salespeople ship the first thing they catch and write up an invoice for an elephant. Hardware salespeople catch rabbits, paint them gray and sell them as «desktop elephants.» Sent by Alex...
30. The sales girl at the Pink Pussycat boutiqueThe sales girl at the Pink Pussycat boutique didn’t bat an eye when the customer purchased an artificial vagina. «What are you going to use it for?» she asked. «None of your business,» answered the customer, beet red and throughly offended. «Calm down, buddy,» soothed the salesgirl. » The only reason I’m asking is that ... Читать далее...
31. Значение идиомы think tank[think tank] {n.} A company of researchers who spend their timedeveloping ideas and concepts. The government hired a think tank tostudy the country’s need for coins, and was advised to stop makingpennies....
32. Jones came into the office an hour late for the third timeJones came into the office an hour late for the third time in one week and found the boss waiting for him. «What’s the story this time, Jones?» he asked sarcastically. «Let’s hear a good excuse for a change.» Jones sighed, «Everything went wrong this morning, Boss. The wife decided to drive me to the ... Читать далее...
33. Значение идиомы half the battle[half the battle] {n. phr.} A large part of the work. When youwrite an essay for class, making the outline is half the battle. To see your faults and decide to change is half the battle ofself-improvement....
34. Значение идиомы have something on[have something on] {v. phr.}, {informal} To have information orproof that someone did something wrong. Mr. Jones didn’t want torun for office because he knew the opponents had something on him. Mr. Smith keeps paying blackmail to a man who has something on him. Although Miss Brown is not a good worker, her boss does ... Читать далее...
35. Перевод сленгового выражения gumshoe, значение и пример использованияСленговое выражение: gumshoe Перевод: детектив или частный следователь Пример: Captain Harris assigned two gumshoes to the case. На это дело капитан Харрис назначил двух детективов. Gunshoes come in all kinds, ranging from the experienced sleuth to the novice bungler. Частные следователи могут быть очень разными, от только начинающих свое дело, до опытных сыщиков....
36. The company sergent is briefing the recruitsThe company sergent is briefing the recruits: «For the next ten weeks the commanding officer will be your father, and I will be your mother. Incidentally we are not married, so you know what that makes you…»...
37. During the World War IIDuring the World War II, an American warship was attacked by the Japanese. A torpedo was heading towards the ship and a hit seemed inevitable. So the captain told the navigator to go down to the crew quarters and tell a joke or something — at least they would die laughing. The navigator went down ... Читать далее...
38. Значение идиомы dime a dozen[dime a dozen] {adj. phr.}, {informal} Easy to get and so of little value; being an everyday thing because there are many of them; common. Mr. Jones gives A’s to only one or two students, but in Mr. Smith’s class, A’s are a dime a dozen....
39. Значение идиомы front and center[front and center] {adv.}, {slang} Used as a command to a person togo to someone who wants him. Front and center, Smith. The bosswants to see you....
40. Young naval studentA young naval student was being put through the paces by an old sea captain. «What would you do if a sudden storm sprang up on the starboard?» «Throw out an anchor, sir,» the student replied. «What would you do if another storm sprang up aft?» «Throw out another anchor, sir.» «And if another terrific ... Читать далее...