Значение идиомы shove down one’s throat

[shove down one’s throat] or [ram down one’s throat] {v. phr.},

{informal} To force you to do or agree to

We didn’t want Mr. Bly to speak at our banquet, but theplanning committee shoved him down our throats.

The president wasagainst the idea, but the club members rammed it down his throat.